ABOUT ME
I’m a multidisciplinary visual artist based in Los Angeles, with a Bachelor’s degree in Fine Arts focused on Graphic Design and Fashion from the Pontifical Catholic University of Rio de Janeiro (PUC-Rio).
With over 15 years of international experience, I’ve worked across branding, editorial and print design, digital and social media, presentation design, packaging, textile design, set design, art direction and fashion. I’ve also worked as an art director and senior graphic designer, and founded my own swimwear brand, Club du Hôtel, where I led creative direction, branding, and production overseas.
Color is at the heart of my work and a constant source of inspiration. With a technical approach and a sharp eye for detail, I combine strong visual thinking with advanced Adobe Creative Suite skills to transform ideas into thoughtful, impactful design.
lagelbarbara@gmail.com
+1 (747) 688-0572
Follow. @barbareladesign
PACKAGING DESIGN FOR MULTIPLE CLIENTS
Softwares Used: Art & Vectors: Adobe Illustrator, Photoshop & Figma
Urban Outfitters
White Rabbit
Concept
Lazy Dazy
The Crème Shop
Bee
BOOK COVERS & EDITORIAL DESIGN
Softwares Used: Art & Vectors: Adobe Illustrator, Photoshop & In Design
DIGITAL ASSETS FOR SOCIAL MEDIA
Softwares Used: Art & Vectors: Adobe Illustrator, Photoshop & Pro Create
TEXTILE DESIGN
Softwares Used: Art & Vectors: Adobe Illustrator, Photoshop & Pointcarre
AI ART SHORT FILM CONCEPT
Softwares Used: MidJourney, Adobe Illustrator & Adobe Premiere
The Almost Lovers is an animated illustration short film inspired by the aesthetic of romantic comic books. It follows a young couple divided by distance. He is a musician in San Francisco; she is a graphic designer in Hawaii. Connected through art and creativity, they fall in love across worlds, only to slowly watch what they built fade as distance takes its toll.
NYC Street Style Simulator is an imaginary
video game where every character look was styled by me, bringing together the worlds of gaming and fashion in a single immersive experience.
The concept was inspired by New York City's subway fashion scene, blending streetwear,
grunge, club culture, and steampunk
aesthetics.
Acid Dreams is a short animated film that explores the wild, formative experience of being a teenager in the 90s, discovering music, art, and the lasting impact they have on who we become. The visual direction draws from neon colors and Y2K aesthetics, capturing the nostalgic energy of the era.
TYPOGRAPHY POSTER DESIGN
Softwares Used: Art & Vectors: Adobe Illustrator, Photoshop & Pro Create
ASSISTANT STYLIST & ART DIRECTION FOR @SANTAMARIA.UNIVERSE
CLIENT TESTIMONIAL
Stephanie Sartori Creative Director & CEO of Santa Maria Brand
CLUB DU HÔTEL SWIMWEAR DESIGN & CREATIVE CONCEPT
I created Club du Hotel in 2013 as my final project while earning my Fine Arts degree. Growing up in Rio de Janeiro, the beach and swimwear culture were a defining part of my life. This project became a way to bring together two of my greatest passions: fashion and the ocean.
More than a brand, Club du Hotel became my greatest teacher on the journey to becoming a multidisciplinary designer. Through it, I gained hands on experience in every stage of swimwear production, from trend research, styling, art direction, and print design to fabric sourcing, product development, and overseas manufacturing management.
FASHION STYLING FOR @PROJETOMOTTAINAI (CLOTHING BRAND)
Art Directors: @pablomonaquezi & @viniuehara
GRAPHIC ART FOR @PROJETOMOTTAINAI
Textile Design for Mottainai Brand
A WORD FROM CEO & CREATIVE DIRECTOR OF @PROJETOMOTTAINAI
PABLO MONAQUEZI (SÃO PAULO, BRAZIL)
"Hi Guys, This is Pablo Monaquezi. I'm the CEO and Creative Director of Projeto Mottainai, an up cycling brand that is reference in Brazil when it comes to good design. No doubt this merit is also from Barbara Lagel, my right-hand woman. With all her power, professionalism and artistic eye, she contributed for the brand to be where it is today. We're so proud to have such an amazing professional in our team."
-Pablo Monaquezi
Creative Director & CEO Projeto Mottainai
CLIENT TESTIMONIAL
ART DIRECTION FOR SOCIAL MEDIA AD
ART DIRECTION FOR FANTA
(COCA-COLA BRAZIL)
(Short Video for Insta Storie & Tok Tok Promo)
ART DIRECTION (AD) FOR FANTA BR
(Project for Insta Storie & Tok Tok)
COLLAGE ART FOR POSTMATES (AD)
(Project for Insta Storie & Tok Tok)
SET DESIGN (PROMOTIONAL EVENTS) FOR MULTIPLE CLIENTS
Producer: Marconi Patternson - Art Director: Barbara Lagel
3D Design: Daniel Haubrichs - Interior Designer: Ruslan Alastair
Realized by Truque Produções
Website Design by Barbara Lagel Copyright © 2023 all rights reserved