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ABOUT ME

I’m a multidisciplinary visual artist based in Los Angeles, with a Bachelor’s degree in Fine Arts focused on Graphic Design and Fashion from the Pontifical Catholic University of Rio de Janeiro (PUC-Rio).

With over 15 years of international experience, I’ve worked across branding, editorial and print design, digital and social media, presentation design, packaging, textile design, set design, art direction and fashion. I’ve also worked as an art director and senior graphic designer, and founded my own swimwear brand, Club du Hôtel, where I led creative direction, branding, and production overseas.

Color is at the heart of my work and a constant source of inspiration. With a technical approach and a sharp eye for detail, I combine strong visual thinking with advanced Adobe Creative Suite skills to transform ideas into thoughtful, impactful design.

lagelbarbara@gmail.com
+1 (747) 688-0572

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@barbareladesign
 

PACKAGING DESIGN FOR MULTIPLE CLIENTS

Softwares Used:  Art & Vectors: Adobe Illustrator, Photoshop & Figma

Urban Outfitters 

White Rabbit

Concept 

Lazy Dazy

The Crème Shop

Bee

BOOK COVERS & EDITORIAL DESIGN 

Softwares Used:  Art & Vectors: Adobe Illustrator, Photoshop & In Design

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DIGITAL ASSETS FOR SOCIAL MEDIA

Softwares Used:  Art & Vectors: Adobe Illustrator, Photoshop 

TEXTILE DESIGN 

Softwares Used:  Art & Vectors: Adobe Illustrator, Photoshop 

ASSISTANT STYLIST & ART DIRECTION FOR @SANTAMARIA.UNIVERSE

CLIENT TESTIMONIAL 

Stephanie Sartori Creative Director & CEO of Santa Maria Brand

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CREATIVE DIRECTION FOR CLUB DU HÔTEL SWIMWEAR

FASHION STYLING FOR @PROJETOMOTTAINAI (CLOTHING BRAND)

Art Directors: @pablomonaquezi & @viniuehara 

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GRAPHIC ART FOR @PROJETOMOTTAINAI

Textile Design for Mottainai Brand 

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A WORD FROM CEO & CREATIVE DIRECTOR OF @PROJETOMOTTAINAI
PABLO MONAQUEZI (SÃO PAULO, BRAZIL)

"Hi Guys, This is Pablo Monaquezi. I'm the CEO and Creative Director of Projeto Mottainai, an up cycling brand that is reference in Brazil when it comes to good design. No doubt this merit is also from Barbara Lagel, my right-hand woman. With all her power, professionalism and artistic eye, she contributed for the brand to be where it is today. We're so proud to have such an amazing professional in our team."

-Pablo Monaquezi
Creative Director & CEO Projeto Mottainai  

CLIENT TESTIMONIAL 

ART DIRECTION FOR FANTA BR
(Project for Insta Storie & Tok Tok)

COLLAGE ART FOR POSTMATES
(Project for Insta Storie & Tok Tok)

ART DIRECTION FOR FANTA
(COCA-COLA BRAZIL)

(Short Video for Insta Storie & Tok Tok Promo)

SET DESIGN (PROMOTIONAL EVENTS) FOR MULTIPLE CLIENTS

Producer: Marconi Patternson - Art Director: Barbara Lagel

3D Design: Daniel Haubrichs - Interior Designer: Ruslan Alastair

Realized by Truque Produções 

Website Design by Barbara Lagel Copyright © 2023 all rights reserved

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